Here‘s an eleven-year-old article discussing the web’s worst design mistakes. It’s an interesting look at what the internet was once like, particularly for designers that have been using the internet since the late 1990s and have had a chance to observe trends and ‘mistakes’ come and go. Another piece examines the most annoying design mistakes from 1996, and is also an interesting read for seasoned web designers.
While both pieces give us an interesting look at what design used to be, they’re also quite alarming: many of the ‘mistakes’ which were annoying in 1999 are still present today. We’re still hesitant to visit websites that incorporate ad-style design, still inundated with internet buzzwords, and we still see broken links and archived content almost everywhere.
We’ve found six web design trends – or ‘temporary mistakes’, if you prefer – which thankfully aren’t such a big deal nowadays. Some are relatively minor, only seen in outdated websites and pages that just haven’t been updated in years, while others are still visible online, albeit in smaller quantities than they once were.
1. Interstitial Anything
While interstitial advertising remains a major annoyance for web users, it’s no longer as prevalent as it was five years ago. With pop-up blockers gaining popularity throughout the early 2000s, websites in need of quick revenue decided to turn to an even more annoying form of advertising: unblockable interstitial advertisements.
It’s not uncommon to see these advertisements, particularly on websites which are otherwise locked behind a paywall, but they’re growing less common by the day. Advertising budgets are increasing, giving many webmasters a less annoying option for monetizing their content. File this under ‘early web annoyances’ – interstitial advertisements, sign-up forms, and surveys were major hassles.
2. Non-Standard Link Text
Every novice web designer has been guilty of this crime – after designing a new website, you opt to be ‘different’ and use an unusual color scheme for your link text. The standard blue links become green, clicked links become an indistinguishable black, and links to websites in your body content are all but invisible, unable to be differentiated without hovering the mouse cursor over them.
As with many design fads, non-standard link text has all but been eliminated online. Most bloggers and designers opt to use a content management system for their new websites, which gives a decent selection of standardized and usable link styles already. Cutting out more confusion, many browsers convert unique link styles back to the standard blue, underlined text for simple usability.
3. Grunge Backgrounds
Wood textures, gravel, and wallpaper-style website backgrounds were all trademarks of grunge web design. Thankfully, most of them are rarely seen on major websites today, although a few lingering examples remain. Grunge design took off halfway through the last decade, and hit its peak three or four years ago, particularly on websites dedicated to ‘dark’ subject matter and urban art.
While grunge design isn’t exactly ugly, it certainly didn’t represent the pinnacle of online aesthetics or simple web usability. Tacky textures such as scotch tape and dog-eared pages were often seen on grunge-style websites – elements that now tend to show up in entry-level web design software. We aren’t fans of grunge web design and weren’t sad to see it go, but it certainly wasn’t the worst thing to hit the internet.
4. Flash Everything
You’ve got to hand it to Dack.com – they knew how annoying Flash would become long before it became the go-to format for annoying, unstoppable, and utterly irritating online content. Published in September 1999, their ‘Flash is Evil‘ article covers every reason to hate Flash, and hits on almost every attribute leading to its decline as an element of effective web design.
From animated intros to headers, Flash was one of the internet’s most prevalent annoyances during the early 2000s. Amateur web designers and professionals used it almost universally – page intros, website content, and almost every other on-page element was coded in Flash alone. It’s now easily blocked and on certain platforms inaccessible, but for a while it was the most visible annoyance on the internet.
5. Non-Modal Pop-Ups
Most pop-ups are rarely seen, thanks to the wonderful built-in pop-up blockers offered by Firefox and other browsers. But for many years pop-ups were a standard feature online, shown not only to force advertising on unsuspecting users, but to guide users through forms and display related web content.
What forced out legitimate pop-ups wasn’t just confusion with advertising, but a change in design standards. Most pop-ups are now of the modal variety – overlay boxes that are displayed within a single browser window, generally with the background content grayed and out of focus. Common uses of modal pop-ups include displaying images, completing site registration, and helping users to log into accounts and access private areas.
6. Web 2.0 Design
It’s hard not to like Web 2.0 design – the corners are rounded, the backgrounds clean and tidy, and the page elements clearly separated and readable. When it comes to usability it’s a difficult style to fault, with most users comfortable navigating and interacting with Web 2.0 sites. But we’re just not big fans of it – while clean and tidy, it’s become a little too generic to be interesting.
It’s tempting to think that clean design, community features, and buzzwords are a fitting substitute for an interesting website, but they’re not. The ultra-clean and content devoid Web 2.0 site is close to becoming an online cliché – with thousands of virtually indistinguishable examples out there, a unique website with Web 2.0 styling is a rarity. Clean and tidy? Yes. Unique and interesting. Nope.
Got old sites? Share them with us in the comments:
It’s always great to see examples of old design trends, particularly from websites that were formerly considered design leaders and innovative outlets. If you’ve got a couple of old websites or outdated designs sitting in your bookmarks, make sure to share them in the comments.
Alternatively, if you know of any outdated design elements or temporary fads – blink tag, anyone? – leave them in the comments, preferably with a live example. Ten-year-old product sales pages and old corporate websites are all welcome, provided they’re packed with ugly design trends.

















nikos lianeris
July 26, 2010 at 3:30 pm
I agree with most parts of your post!I hate flash too!Although it is considered as fashinating, I hate it!Non seo-friendly takes time to load and YES Flash is Evil after all!As for pop ups it is surprising that this kind of advertising can be still found in many sites today.But I do like web 2.0. Surely it has become a bit difficult to do something that will be unique but still is a nice web design trend.
Pranav
July 27, 2010 at 5:33 am
Good riddance.
Bob
July 27, 2010 at 9:09 am
Doesn’t this website have a grunge background?
Marko
July 27, 2010 at 12:46 pm
Grunge? How do you call backgrounds in header and footer of this web site?!
Simanek
July 27, 2010 at 2:53 pm
It sure looks like this site’s background is a little ‘grunge’-y. In fact, you’ve got little bits of grungy texture all over the header and footer of this site.
Elizabeth K. Barone
July 27, 2010 at 2:59 pm
Websites with “web 2.0″ elements don’t have to be boring or content devoid. A good designer will know how to bring a website into the 21st century while maintaining the things that make a website an effective marketing tool. It’s the same with the grunge style; a web designer should experiment and have fun, while being unique and staying true to the practices that make a website a good website.
Rodrigo Flores
July 28, 2010 at 1:56 pm
Great post! I agree with most of it but at the same time I think everything can have a purpose. For example Flash site can be really appealing and can wow any inverstor during AS PART OF a presentation. The whole point of Web 2.0 to me is progressive enhancement, you just want to improve the experience for those who have the the technologies, too bad it means tons of extra work half the time!
Other than that, your blog has great content! I can’t believe you are only 18! Great stuff.
JO
August 5, 2010 at 3:52 pm
yep, definitely some grunge going on! :)
Kris Reynard
August 6, 2010 at 6:54 am
I agreed with elements but I found the article outdated and a little offensive to most internet users.
Designers have not done away with pop-ups…USERS DID! Similarly the future of flash will NOT be decided by the now dictatorial Apple company who have a disliking of it BUT by users…funny how 500,000,000 users on Facebook are currently only really members of Facebook to mainly play flash application games! Doesn’t strike me as “Flash Is Dead!”
We need to be a little more respectful…designers often do not set the agenda for design standards, the marketplace does and it is the market that currently demands an onslaught of boring web 2 clean living designs. It is the market that will decide when it is no longer necessary! I’ve now seen talk of how html 5 is the standard FOR three years…that’s designer talk for “please market pick me!”…the market still hasn’t picked it.
Let’s stop talking like a bunch of new age Kai Nielsen’s — often used as a laughable representation of design comment in university classrooms around the world — and talk about what IS sensible in design. Negative constructs remain negative.
DesignerZak
August 9, 2010 at 10:29 am
So, this website is designed with both web 2.0 and grunge sensibilities. Should I take that the author hates his own website? I see you are young, so a nice stab at something here, honestly, but man, being self-aware is the most important skill a designer can have.